Established in 1894 in Brunico (Bruneck), Moessmer has designed for and dressed royals from the great Habsburg court, collaborated with modern day fashion labels such as Prada, Armani, Brunello Cucinelli and Dolce & Gabbana

Brand Intro

South Tyrol’s celebrated wool and cashmere fashion house, Moessmer has a client roster that ranges from the royal Habsburgs to the Obamas, demonstrating their seamless and successful fusion of high-end fashion and heritage design.


Truly a fashion force to be reckoned with, Moessmer are one of the last textile companies still producing all-encompassing threads, from wool to high-end fabrics like cashmere. Supplier to the high fashionistas, designers and fashion labels, Moessmer’s fabrics are synonymous with quality and style. Running a spectrum from practical loden outerwear to cosy knits and fashion-forward wool, Moessmer has moved with the times, yet has stood firm on its principles of premium quality.

Stock up on their coveted fabrics yourself, snap up some outerwear straight of the peg, or try their new line in interiors furnishings from Moessmer’s factory outlet on the outskirts of Brunico that is well worth a visit, even if just for its amazing Disney-style sign and early-20th century industrial design.


Following guiding principles of sustainability of provenance plus appreciation of employees and customers alike mean that Moessmer is a highly respected brand. Established in 1894 in Brunico (Bruneck), Moessmer has designed for and dressed royals from the great Habsburg court, collaborated with modern day fashion labels such as Prada, Armani, Brunello Cucinelli, Dolce & Gabbana and Louis Vuitton, and even dressed America’s previous first lady, Michelle Obama. 

Although today it can be characterised by its links to couture and hot trends, in fact it was the humble loden that it first became known for, and was considered responsible for the resurgence in popularity of the warm, reputedly thousand-year old “loden” fabric, originally a coarse thick and waterproof wool made from mountain sheep, and an integral part of South Tyrol’s ancient heritage. First bursting forth when Moessmer dressed Emperor Franz Josef in a white coat of loden mixed with merino wool, this saw tradition come back into style and now loden can be seen most commonly these days in the classic forest green. A classic case of heritage plus modern design equals a meaningful new style.

Stand Out

Moessmer is no stranger to the twin darlings of fame and legacy. A luxe textile brand that established over 100 years ago continues to bring relevant fabrics to today’s top fashion houses.

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