GDPR Cookies & Privacy Policy


As from 25 May 2018, White Line® Hotels trading as The Aficionados conforms to the new legislation in accordance with the EU Personal Data Protection Law (GBPR). This revised protection is a step forward in protecting your data and rights and access to the information stored. 

This privacy policy sets out how White Line® Hotels and The Aficionadosuses and protects any information that you give White Line® Hotels and The Aficionados when you use this website. 

White Line® Hotels Ltd and The Aficionados is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. 

Data protection registration: Z243299X

As the data controller of the information that you provide to us, White Line® Hotels treats and processes your privacy with the utmost of concern and we appreciate that you have shared your personal details with us, consequently, your safeguard is a high priority to ensure that your personal information remains secure and confidential and is used only for the intended purpose.

How do we use your data? Well, further to your subscription, we promise to only use your data for the specific purpose of keeping you in touch with our brand, news and products. We never share your data with third parties, nor pass on your details without your prior consent. Your name and email details are stored safely, encrypted and only used by restrictive staff members of White Line Hotels for the purposes of marketing and communications. You are able to amend your personal details at any time, view you profile and should you wish to unsubscribe/opt-out, this is an easy process of unsubscribing in each of our newsletters or by writing to with the subject line “Unsubscribe”.

Privacy Rights

At any time that you are subscribed to White Line® Hotels and to The Aficionados, you can simply gain access to the personal information that we hold about by contacting us at:

We need to collect your personal information so that we can manage your relationship with us. We may use your personal information to:


  • Send you news about our member hotels, new additions that you may find of interest including travel ideas.
  • Let you know first about special offers and promotions that are restricted only to our subscribers.
  • Advise you about the next magazine editions.
  • Communicate about changes to our membership, hotels and partners.
  • Improve your browsing experience by personalising the website
  • Send you goods purchased via the website and/or supply you with services purchased via the website
  • Enable us to communicate with you with regards to complaints, questions that you may have.

Our privacy policy applies to our website and print collateral and this website is owned, operated by White Line® Hotels Ltd, trading as The Aficionados.

Whilst we try to ensure that all information, data and claims are authentic and are without error, White Line® Hotels Ltd nor The Aficionados accepts no liability for potential mistakes made during data entry.

Website Copyright & Intellectual Property

The copyright in the material on this website rests with White Line® Hotels Ltd and its suppliers.

Your access to it does not imply a licence to reproduce and/or distribute this information. This means that you cannot reproduce or distribute this information.

Our trademarks (including, but not limited to, the White Line® Hotels and The Aficionados registered trademarks, reproductions of our official logo), copyright, database rights, images and other intellectual property rights in the materials on this website are owned either directly by White Line® Hotels or by its licensors. Without White Line® Hotels prior written permission and confirmation, you may not publish, copy, modify, broadcast, distribute, sell or transfer any material on this website or in any publication in any part.

Use of Cookies

White Line® Hotels and The Aficionados use cookies on our websites in order to facilitate you with an informative, personal, and as user-friendly, as possible experience and cookies help us to achieve this.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies if you prefer. Please see information about how to do this below, however, this may prevent you from taking full advantage of the website.

Principally, a cookie is a simple, small piece of data/ tiny text file that is stored on a web browser when you visit a website that is incapable of performing any tasks or functions. When you revisit a web page, your browser checks to see if any cookies that are stored on your computer are valid ones for the page you are visiting. If they are, the information contained within them is sent back to that web server.

Without cookies, you could visit two web pages and the website would not connect that you have seen both pages. It would look at the visits individually. Cookies exist to help make the browsing experience more efficient and tailored for you with relevant information. Websites cannot read cookies set by other websites.

If you wish to learn more, or need to update your account settings and general help with regards to your privacy, please email us:

Registered in England & Wales
37 Butlers & Colonial Wharf
London SE1 2PX
Company Number 06825447