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Who said sustainability had to be flawless? Perfection is a tall order, but progress is a beautiful thing. What matters is millions of small, determined steps, each shaping a greener rhythm of travel, craft and design. Within our community, we highlight those who are making sustainability tangible: eco hotels rooted in their landscapes, designers weaving organic thinking into form, and makers who place environmental responsibility at the heart of their work.
Beyond the tired checklist of ‘no plastic bottles’, we trace the true anchors of eco-conscious living: architecture and design that sit lightly on the land, energy and technology that respect resources, agriculture and food systems that nourish, and community projects that regenerate. This is our collective edit of green heroes: the hoteliers who protect habitats, the architects who build with respect, the growers who revive old traditions, and the artisans who remind us that craft and care can be sustainable companions.
It is less about greenwashing and more about green-at-heart living. Each initiative, each collaboration, each organic gesture adds to a wider movement. These are the stories of ethical travel, regenerative projects and environmentally minded pioneers who are quietly, and collectively, making better the new normal.
We all love the touch, feel and look of linen which can add drama to any interior. Over in Mühlviertel in upper Austria, is one of Europe's oldest textile producers, an area that has cultivated flax for centuries.
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Ariane was living in New York as a lobbyist for sustainable and organic farmers when she felt the pull of her family’s farm in Tuscany. With her experience in sustainable agriculture, she decided to begin the journey to organic certification for her rice farm.
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Entrepreneur turned sustainability crusader Sian Sutherland thinks we can and should be tackling the plastic crisis head on - PlasticFree’s goal of eradicating one trillion pieces of plastic waste from the global economy by 2025.
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The first organic certified vineyard in Emilia-Romagna with 130-hectares of land cradled between Parma and Reggio Emilia. The hilly area, ideal microclimate and verdant encircling forest was deemed the perfect spot for growing grapes.
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Greece and herbary go way back in time to antiquity. Throughout its history, the aromatic and medicinal herbs described by Hippocrates, Theophrastus, Dioscorides and Galen have long been a part of their rich holistic culture.
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Remote, raw, and radical – Orkney’s conservation fight is rewriting the story of island survival with dogs, birds, and 6,000 stoats. Nature is taking back control.
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"We want to be part of the solution, and we asked ourselves: What exactly is our contribution to the protection of our habitat? What screws can we turn to make the impact of our hotel less harmful - or even beneficial?".
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Where wilderness leads, we follow. Wildland revives Scotland’s lost forests with raw ecology, bold vision and wild stays – untamed, off-grid, and stitched with soul.
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Discarded fishing nets, creative innovations and robotic 3D printing recycle marine waste off the coast of Greece into designer homewares taking plastic marine waste and turning it into statement furniture.
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Made in their Athens atelier, Callista's bags are iconic, timeless, and one of a kind, each skilfully handmade using age-old crafts and techniques to incorporate Greek heritage
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One of Ireland’s last handloom weavers, Eddie Doherty. At the age of 16, he learned to weave by hand, and he’s been doing so ever since for the next 40 years – with two long stints at large Irish fabric companies in between.
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Since this legendary mountain resort's foundations were laid, the owning family were early adopters of being ecological and socially responsible, anchoring the vigilius mountain resort to its commitment to sustainability and conscious journey.
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Architect and engineering studio en.ar[tec] headed by lead architect, artist and skilled restorer Andreas Vallazza based in the South Tyrolean hamlet of Vahrn, close to Brixen. Enartec is a multi-disciplinary design and planning studio which brings together a dynamic team of architects and civil engineers in a single source.
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Artisanal textiles by Fabricaal keep the centuries-old traditions of Alentejo alive by crafting rugs, blankets, bags and homeware made from merino wool - a sustainable, colourful and beautiful company.
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Our first little wonders were two collectable findings: the unique honey from the island of Astipalea featuring 80% thyme pollen grains and the honey from the mountains of Crete with 60% thyme pollen grains.
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One of the best boutiques in Vienna - Glein Clothing is an affordable luxury fashion label made in Vienna founded by Sebastian Leitinger - famed for cool organic T shirts and stylish shoes.
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Jürgen Haller is the gentle giant of a guy, a genius Baumeister in Austria’s Bregenzerwald. Over the past years, he has carved a name for himself with his imposing architecture, engineering, and design narrative.
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Founder Sam Whitten is on a mission to displace plastic frames with a high design, vegan and 100% natural, sustainable alternative - all hand made in Edinburgh, Scotland.
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Inis Meáin Knitting Company is an international beacon of knitted design & simple luxe - perched on the ruggedly beautiful Aran Islands as a warm fashion must.
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The Senses Spa at the Hotel Arlberg Lech has partnered exclusively with Susanne Kaufmann’s plant-world inspired healing remedies formulated using only natural ingredients to add a new dimension to the Spa experience for hotel guests.
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McNutt of Donegal weave tweed and Irish wool on handlooms and has evolved over the years to produce Irish linen, fabric and accessories including wool blankets, throws and scarfs as found at Breac.House.
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Exceptional, natural goodness sourced in Greece is what Neolea is all about following the mantra: 'love more, live better and get more taste out of life'.
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Burgenland's Gut Oggau winery is Austria's famed and finest biodynamic vineyard, famous also for its association with Austria foodie institution, Taubenkobel.
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In South Tyrol, Pedevilla builds like poets: bold, brutal, exacting. This is Alpine architecture stripped back, slowed down and sharpened into something quietly unforgettable yet instantly recognisable.
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Even though it’s not always easy to spot, the architectural designs of Milan based Peter Pichler Architecture can be considered traditional in many ways. Their sleek, pointed and stark lines may not look it, but they are deeply inspired by nature and by the surrounding vernacular architecture.
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Homeland culture is at the heart of this South Tyrolean fashion label, who creatively rethink statement pieces of traditional alpine garments - like the iconic 'Blue Apron'.
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Dating back to the 16th century and once the noble country pad of Marquises and Counts – the Roncolo 1888 is a boutique guesthouse-hotel set within 130-hectares of the Venturini Baldini viticultural estate.
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Familiar done differently. Thus the slogan of Sagan Vienna goes, an emerging accessories brand based in the Austrian capital. The two founders; Tanja Bradaric and Taro Ohmae, of Croatian and Japanese heritage, respectively, attended the University of Applied Arts in Vienna, where they studied fashion under the Belgian designer talents Raf Simons and Veronique Branquinho.
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Sun-drenched and sustainable, luxury eco-friendly hotel, Son Brull Boutique Hotel and Spa, have recently added a further string to their organic Mallorcan bow, in the form of special edition Son Brull wines, made in collaboration with nearby celebrated organic winery, Bodega Can Axartell.
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Although they are currently closed for the winter season, the stunning (and ever so sunny) designer den in Mallorca, Son Brull Hotel and Spa, is still doing its bit for sustainability.
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Bijou refuges crafted deep in the countryside or clinging to the wild coastline, these hideaways bring style to their natural location.
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We love finding a patch of really good design production, architecture and style. When executed well, it's like walking into a fantastic novel.
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Peer into the treasure pot of one-off brands, rarity and inherited blueprints - each throwing a punch at blandness as the incubators of curiosity, originality and legacy.
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Bold, sun-drenched, and dripping in design – Unwaxed Lemons is your insider key to the coolest boutique stays and Mediterranean soul spots, from clifftops to citrus groves.
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Get the insider news and lowdown on what we've been up to, where we've been, and who we've met along the way. Be the first to discover new places and get the scoop on our favourites.