Qollezione & The Blue Apron

Homeland culture is at the heart of the South Tyrolean fashion label Qollezione, who creatively rethink statement pieces of traditional alpine garments - redesigning those once everyday rural clothing items worn over past generations.

Qollezione produces a neat lineup of limited crafted items, called capsules. Each item is authentic with a clever link to the past, including a hand-sewn bag once used by their grandma to gather apples or a collection of dresses that mimic those embroidered tablecloths and pillowcases found in the traditional 'stube' home. 

The blue apron was the start-off, an emblem of the farming communities, a practical clothing piece that communicated that you worked in agriculture. Folk would add their embellishments through skilled embroidery using words and symbols to identify further and express who they were and where they came from.  Qollezione continues this lovely tale. 

Nostalgic curators of South Tyrolean heritage, the couple's fascination with preserving their ancestors' legacy, the new interpretations keep the traditions alive and add a whimsical, crafted wink to the past and Tyrolean identity.