JOURNAL
Nudie Jeans Gothenburg
Ever wanted to know the background story about Sweden's cult brand Nudie Jeans of Gothenburg, from the way-ahead-of-its-time conception of Maria Erixon to the present day.
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JOURNAL
Gothenburg Art + Design Guide
Once considered the “rougher cousin” to Sweden’s pristine harbour-side capital, in the last decade Gothenburg - or Göteborg to Swedes - has become the country’s west coast hot bed for all things cultural; lovingly nicknamed, “Little London”.
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JOURNAL
Gothenburg Foodie Guide
Gothenburg's foodie scene has sprung up to international attention in the last few years - check out this guide for the best on Sweden's cosy 'Little London' coast.
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JOURNAL
Flora Workspace
At the heart of Gothenburg's thriving fashion and creative districts is the Flora Workspace – a coworking and office studio that comes with several event spaces for presentations, meetings, showrooms and gatherings.
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Hotel - Gothenburg, Sweden
Hotel Flora
A funky creative home to fashionistas and hipsters, trendy grandmas and urban kids - this is where generations mix with ease. Hotel Flora’s playfully light, vibrant boutique interior sees the modern designer hotel fused with Nordic confidence and a nudge of hot Brooklyn vibe.
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JOURNAL
Hotel Flora Gothenburg – she likes yellow, he prefers blue.
Together this is the charismatic Scandi couple behind the fashionable Hotel Flora Gothenburg, who love quaffing over a chilled Pinot Noir, adore New York and are most definitely made in Sweden.
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JOURNAL
Gothenburg: Sweden’s Secret City
Welcome to Gothenburg, otherwise known as ‘Little London’ and one of Sweden’s best-kept secrets. If you ever feel the need to breath in some refreshing Scandinavian air but are looking for a slower pace of life than the fast moving New York vibe of Stockholm, Gothenburg on Sweden’s west coast is surely the place to be.
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JOURNAL
Sweden’s Biggest Christmas Market
Whip out that tinsel and get your festive cheer on as Gothenburg’s epic Liseberg Park plays host to Sweden’s biggest Christmas Market. A land of mulled wine and carolling glory, five million twinkling lights, 700 Christmas trees and 70 rustic market stalls.
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Cycling Safety
Hövding
Fusing safety, style and precision innovation with typical Swedish cool, Hövding have solved the conundrum of ‘hat hair’ with a neat collar-like band that sits around your neck, turning into an airbag that protects the head, neck and face if a collision occurs.
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Fashion
House of Dagmar
The three sisters that form Swedish fashion brand House of Dagmar stand by three pillars of production, including high quality in fabrics, production process and design, and live by an ever increasing awareness of sustainability which they strive to better each season with their classic women’s clothing, made to empower the wearer.
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JOURNAL
Gothenburg’s gateway to wilderness
Gardeners, botanists and lovers of woodlands flock to the Gothenburg Botaniska - 200 acres of flora, fauna and rare species thrive here including the famous Rhododendron Valley.
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JOURNAL
Erik Nissen Johansen of Stylt Trampoli
Well known for its alternative way of approaching a design project, Stylt Trampoli, a hospitality design studio based in Gothenburg is helmed by maverick thinker and Norwegian Erik Nissen Johansen.
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