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Kitzbühel sits deep in the Tyrolean Alps of western Austria, between Innsbruck and Salzburg, surrounded by the Wilder Kaiser peaks and the broad Brixental Valley. It is the polished heart of Alpine allure, where elegant streets, pastel façades and a rhythm of easy confidence have made it one of Europe’s most enduring mountain towns. Here, Tyrol (Tirol) shows its stylish side: cafés spill onto cobbled lanes, boutiques glint in the afternoon light and the air smells faintly of pine and possibility.
Yet beyond its civility, Kitzbühel, affectionately referred to as 'Kitz', has gravity. The landscape is pure theatre, framed by the Kitzbüheler Horn and the jagged Wilder Kaiser mountains that rise like a living stage set. Alfons Walde captured this duality long ago, painting the town’s beauty not as postcard perfection but as motion and geometry: skiers in flight, chalets in shadow, snow sculpted into silence. His palette still colours the streets and rooftops today.
Winter remains its signature season. The Hahnenkamm’s Streif run is a legend of courage and speed, while softer slopes drift toward Kirchberg and St. Johann in Tirol, each run ending with the clink of glasses and the glow of mountain inns.
When the snow recedes, Kitzbühel exhales into summer. Schwarzsee warms for swimming, surrounded by reed and reflection. Cyclists and gravel riders climb to the Kitzbüheler Horn, and hikers follow trails through Aurach and Jochberg, where alpine flora and chamois share the high pastures. It is a landscape that shifts from adrenaline to stillness in a single breath.
Kitzbühel’s brilliance lies in its balance. It glitters, yes, yet nature’s pulse anchors its beauty. Among Tyrol’s mountains, this old soul still knows how to move both gracefully and wild.
Drenched in Tirol originality and crafted by a setting of mountainous vistas. This luxury ski & spa hotel is all about boutique personality, passion, delicious food and a perfect location that hugs the snow-capped plateau, with windows that frame endless Austrian mountain eye-candy.
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Close to the Tirol mountains of the Tux and Zillertal Alps, this design hotel of chilled style and nostalgic tradition, steps away from the chocolate-box picture-postcard image with creative art installations and a casual approach to life in the alps.
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Built into the original Medieval town walls of Hall, this former guilders’ house of traditional Tirol style has stood here for well over half a century with records dating back to 1450. Today, behind the rose petal façade, lies the small Kontor Boutiquehotel.
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Ullrhaus is a hotel of muted luxury, where cool design marries Alpine soul and a minimalist edge. Located in the resort of St. Anton in the Tyrolean Alps, home to some of the Alps’ most exhilarating skiing.
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A contemporary private den for discerning design purists, Ʌerli’s allure is a harmonious marriage of tradition meets modernity, continuing and furthering the strong architectural alpine remit of Tyrolean design.
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Biophilic beats, wild venison, and 43,000 pieces of driftwood – Hotel Der Engel rewrites Alpine cool with raw craft, radical design and grounded luxury in Austria’s Tannheimer Tal.
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Wonderfully humble, this authentic exclusive-hire farmstead hideaway dating back to 1885 comes with the mandatory choc-box appeal of a rural alpine chalet besieged by the hush rhythms of lush green pastures, ancient forests and hum of the mountain waters.
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Credited with being the first ever ski club way back in 1901, for many St Anton am Arlberg is synonymous with high-octane pleasures, altitudinous adventures and fresh mountain air. And with 210 miles of ski pistes, 120 miles of off -piste, 94 cable cars and lifts, St Anton and the surrounding area of Arlberg really is the place for thrill-seekers.
A wild pocket of the Austrian Alps where crisp peaks meet wide skies and the scent of pine mingles with Schnitzel from a mountain hut – welcome to the Tannheimer Tal. Tucked along the northern edge of Tyrol, this high valley plays it quiet but packs a cinematic punch, framed by the Allgäu Alps and cut with glacier-fed lakes, panoramic ridgelines an
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Birthplace to the ‘dollar’, Hall in Tirol (Tyrol) is often referred to as the secret capital of Austria and lies just a 9 km drive from neighbour, Innsbruck. Long considered as the most beautiful of towns, Hall is draped in a rich history of salt trading and as the royal mint.
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Sharing a mountain with Germany, Ehrwald sits snugly in the foothills of the Zugspitze in a northeastern corner of Austria, part of the Wetterstein Massif, the region of Tiroler Zugspitz Arena.
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Famous for its skiing, Obergurgl, often known as the “Diamond in the Alps”, all but guarantees snow from November through May. Set against the glacier villages of the upper Ötztal valley, it is also a year-round dream destination for experienced hikers and casual strollers alike.
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Get the insider news and lowdown on what we've been up to, where we've been, and who we've met along the way. Be the first to discover new places and get the scoop on our favourites.