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Everything in the long-established Ski resort of Zermatt evolves around Switzerland’s icon, the majestic and unmistakable Matterhorn. Standing at a hypnotic 4478m, (affectionately tagged as the Toblerone Mountain) which puts this well-to-do, rustic alpine village in Valais firmly on the adventure map in since the mid-19th century, Zermatt being mentioned as far back as 1470s.
The scenery around Zermatt is a real joy and counts as one of those things in life that you should ideally have seen at least. The village has everything; beautifully aged chocolate box chalets, car-free narrow cobbled lanes, and slated barns that marry with a scattering of the grand belle-époque and the funkier builds skirting the resort.
A famed ski foodies bolthole, the village boasts some 30+ restaurants, 21 of which were reviewed in the 2022 edition of GaultMillau, and there are several Michelin-starred localities. By the same token, Zermatt has a lively and varied Après ski scene with some 50 bars, including the infamous Elsie’s Bar ideal for a glass of fizz before returning home. In the centre of Zermatt, retail therapy can be sourced in the numerous designer & luxury boutiques that dot between the more traditional shops, making this resort equally a favourite with both the Ski and non-ski fraternity.
The naturally high altitude (over 4,000m) of the almost 30 peaks that envelop Zermatt play the perfect long-seasonal host to the excellent snow conditions with fantastic long vertical runs back down to the village up to 13km. Skiing in Zermatt of course, takes precedence and is on a vast scale divided between four areas; Sunnegga (3,103m), Gornergrat, (3,089m) Klein Matterhorn (3,883m) and Schwarzsee (2,552m). Zermatt also has superb additional facilities; toboggan runs, snowshoeing, ice skating, curling, cross-country skiing, heli-skiing and paragliding.
Another highlight has to be the cross-border ski run into Cervinia, Italy- whereby the great Matterhorn is referred to as the Monte Cervino, perfect for the lunchtime ski run.
Zermatt is a lively, extremely picturesque ski resort with jaw-dropping vistas, excellent snow conditions and top-notch resort entertainment offerings - it’s no wonder it remains a firm favourite within the ski and winter sporting circles.
We picked the designer den of alpine cool, the boutique hotel Beausite is just one of the Alpine Ski Hotels - our ski pads that make up the community of The Aficionados – a network of like-minded places & people who value independence.
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Step on to Switzerland’s latest feat in extraordinary architecture and design and swing sky-high on the world’s longest pedestrian suspension bridge at 1621ft (494m), the Charles Kuonen Suspension Bridge hangs at breath-taking heights over the Zermatt and Grächen valley.
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Meet the GOLD-BERGS, our Autumn line-up of Alpine Hotels dressed in the amber tones of Fall - from Italy, Austria, Germany and Switzerland – the scene is indeed magical, marking the start of the wonderful Alpine Indian Summer.
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A curated style jungle of mid-century furnishings, abstract modernism and bespoke pieces are flavoured by the original pine panelling dating back to 1848 - and all this cuteness is wrapped in a canvas of wild herbs and mountain eye candy.
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A sculptural architect with a genius approach to concrete, Walter Maria Förderer’s Brutalist construction of churches in the 60s shows a reinvention of religious buildings that still sits at the vanguard of modernism.
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An adults-only newly opened hotel-chalet chameleon married to a curatorial melange of mid-century nostalgia and a dialogue of soft luxury perched in altitudinous Adelboden.
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Zermatt’s dining scene just got fired up with flame-grilled flavours, local ingredients, and bold pairings, all crafted by Chef Erwin Peters and sommelier Luca Marti.
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Get the insider news and lowdown on what we've been up to, where we've been, and who we've met along the way. Be the first to discover new places and get the scoop on our favourites.