Bally: A Swiss Fashion Story

Leather became the company’s main medium, first with shoes but then acting as a canvas for a growing array of accessories that today includes handbags as well as luxury ready-to-wear. 

Then, in 1870, Bally’s first luxury fashion stores were opened, one in Geneva, Switzerland and one in Montevideo, Uruguay. 

Bally continued to be a bastion of luxury fashion when working with Robert Mallet Stevens, who in 1928 designed a modernist Bally boutique in Paris, and then Le Corbusier, who in 1949 designed another Paris store for the brand.

The continuity of fashion house Bally is unique in the world, inspired as it was by Bally’s initial vision of creating jobs for the people of his small Swiss village.

Today, Bally continues on this creative and innovative élan. Under the design eye of Pablo Coppola since 2014, Bally has sought out collaborations that underline its trailblazing nature, such as a capsule collections with the famous Parisian artist André Saraiva on a collection that is as playful as it is travel-minded, and new Ginza and London stores designed by David Chipperfield architects.