The Pink Rebellion – Gin, Grit & Deux Frères

Right outside Zurich’s urban grind, brothers Gian and Florian Grundböck are ripping up the rulebook and splashing vibrant colour onto Switzerland’s drinks scene. Born rebels, dream chasers, and flavour-obsessed innovators, these two are shaking up the status quo, delivering liquid swagger without the nonsense. Whether it's their magical, colour-shifting gin, breezy Provence rosé, or fizzy masterpieces, Deux Frères turns ordinary sips into epic moments.

It all started on the family farm where Gian and Florian first schemed their takeover. Florian's the alchemist in the lab (think creative scientist meets mixologist), while Gian swapped the handball court for boardroom hustling, crafting a story as bold as their booze. Backed by a crew as cool as they come, these guys have been shaking things up since kicking down the door in 2016.

Their first drop, Deux Frères Gin, lit the Swiss drinks scene on fire with a bang of juniper, a floral punch, and that wicked trick of turning electric pink when the tonic drops in. Produced sustainably in a gritty, old Zurich railway hall (imagine industrial chic crashed into urban cool), this gin’s loaded with lavender blossoms, citrus zest, petals, and pure Swiss moxie. To lock in that signature pink hue, the gin comes housed in a dark apothecary-style bottle—a clever piece of distilling armour designed to fend off those pesky UV rays and preserve the colour-changing magic. And let’s be honest, it looks slick too.

But gin was just the beginning. After conquering the juniper world, the brothers turned their talents to a crisp vermouth made with local grapes, and L'Été Rosé, a summer-in-a-glass collab with a Provence winery that lives and breathes organic. Each new release tells its own story—bright, bold, and bursting with character. Throw in the classy fizz of La Fête sparkling wine and its rebellious alcohol-free counterpart, La Fête sans, and you've got a lineup that's dangerously good.

Sustainability isn’t a buzzword here; it’s a mantra. Solar-powered distilling, pinpoint sourcing, and zero shortcuts prove Deux Frères can deliver epic taste while keeping things green.

Deux Frères isn’t just booze; it’s bottled rebellion. A toast to living large, drinking better, and breaking rules with every sip.