Ullrhaus and the Norse god who inspired it

A brand-new style den sits in the heart of St Anton, where reductive luxury meets Alpine soul. But its cultural significance goes deeper here, with the luxe hotel referencing the fabled Norse god of ski, Ullr in its very name, thereby connecting the hotel to Norse folklore but also as a nod to the region’s origins - St Anton is widely considered to be the birthplace of Alpine skiing.

He is sometimes known as a patron for safety on the slopes – you may have heard his name being toasted with drinks on the sunny apres-ski terraces St Anton is known for.

Back at the hotel, in keeping with its name, the interiors create a chilled respite from the great outdoors, whilst allowing cosy floor-to-ceiling moments where inside and outside blur, allowing the full impact of the all-natural homeland of Ullr to shine through. With interiors making the most of natural fabrics such as hessian and pine, the hotel complements the mist-swirled Alpine drama, with a quiet respect for subdued hues and structural clean lines that work in synergy with the great outdoors, letting snowy panoramas take centre stage. Ullrhaus is exactly that – a house where Ullr and all he stands for is celebrated.