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On the shores of the westernmost coastline of Sweden, the port town Gothenburg gazes out to open seas across the archipelago. Known affectionately as “Little London”, Sweden’s second city is enjoying resurgence as one the hottest and must-do places to visit.
A vibrant creative gastro scene rules with seafood seriously headlining the foodie agenda, with Gothenburg’s church-like fish market, Feskekörka, packing flavours from the surrounding waters. Established by the Dutch, Gothenburg is very much a walkable city and the districts offer a glimpse into the various building styles. The former red-light district, Linné, is now a melting pot of new upstarts, little boutiques and cafes - more like the vibe of Meatpacking, and showcases the other side to that of the wonderful old-town Haga, Avenyn and Vasastan. Gothenburgers also know how to style themselves with the fashion mothers of internationally renowned Nudie, Monki, Velour and KappAhl all based there.
A funky creative home to fashionistas and hipsters, trendy grandmas and urban kids - this is where generations mix with ease. Hotel Flora’s playfully light, vibrant boutique interior sees the modern designer hotel fused with Nordic confidence and a nudge of hot Brooklyn vibe.
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Meet Maria Svensson and Esmeralda Vidfar, two wool-loving ladies from Gothenburg on the Swedish west coast. Based in an art-collective studio space with ten other designers and artists, they create the knitwear that they had always dreamed of wearing as spotted by the owners of the creative fashionista den of Gothenburg, Hotel Flora.
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Maybe, like us, you had no clue that Sweden has a thriving surf culture, but I’ll bet you that, considering the Swedes’ reputation for relaxed perfection, it’s totally awesome!
If you ever feel the need to breathe in some refreshing Scandinavian air but are looking for a slower pace of life than the fast-moving New York vibe of Stockholm, Gothenburg on Sweden’s west coast is surely the place to be.
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Count on the Swedish – a nation known for its restrained fashionable chic and pragmatic Scandi bent – to reinvent a garment as mundane as a raincoat and elevate it to a cult item.
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Ever wanted to know the background story about Sweden's cult brand Nudie Jeans of Gothenburg, from the way-ahead-of-its-time conception of Maria Erixon to the present day.
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Once considered the “rougher cousin” to Sweden’s pristine harbour-side capital, in the last decade, Gothenburg - or Göteborg to Swedes - has become the country’s west coast hotbed for all things cultural, lovingly nicknamed “Little London”.
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Lars Fredriksson was no stranger to innovative skincare when he developed Verso, a brand that was launched in 2013. Minimising skin exposure to unnecessary ingredients, Verso’s products are high quality and add easily to everyday life.
Gothenburg's foodie scene has sprung up to international attention in the last few years - check out this guide for the best on Sweden's cosy 'Little London' coast.
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Swedish womenswear brand House of Dagmar Stockholm is the brainchild of three sisters founded in 2005. Famed for its pristine tailoring with a healthy dose of trend awareness it is testament to the perfect personality alignment of Kristina Tjäder, Sofia Wallenstam and Karin Söderlind.
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Founded by three self-confessed coffee addicts, Gringo Nordic are serious about its sourcing, production and roasting. What could be better on a visit to Gothenburg to indulge in the nation’s pastime of fika, which involves carving time everyday for ‘coffee and cake’.
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Gardeners, botanists and lovers of woodlands flock to the Gothenburg Botaniska - 200 acres of flora, fauna and rare species thrive here including the famous Rhododendron Valley.
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Anchored to specific genres of hotel design, The Aficionados print editions: Farmhouse Fabulous, Casa Gorgeous, Blueprint Beauts, Neu Heritage and Alchemists of Italy take the reader through the creation narratives. A sourcebook for hoteliers, travellers, style aficionados and those who appreciate design.
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